NEWGEN MEN began in February 2009, building on
TOPMAN and Fashion East’s successful
MAN
initiative. It has since become instrumental in raising the profile of
emerging British designers using the dedicated Menswear Day at London
Fashion Week as a showcasing platform. As well as sponsorship, the
initiative offers its recipients tailored business and mentoring
support, with a view to increasing the success of their business
commercially and building relationships with key press and buyers. For spring/summer 2012, NEWGEN MEN continues to promote the best of British menswear talent for the fourth consecutive season, with ongoing dedicated support from TOPMAN.
Tim Blanks, Contributing Editor, Style.com and a member of the British Fashion Council's Menswear Committee, said
“The NEWGEN MEN mix this year testifies to the unique personality that's evolved in British menswear. Aside from the real breadth and depth, I doubt that any other fashion capital could confidently field a men's team with this much quirk."
Image gallery from the announcement event - June 7th at Somerset House
Find out more about the scheme: www.britishfashioncouncil.com/newgenmen
Application & Criteria
Press Kit
Previous recipients
Selection Panel