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Cinema Programme

The BFC Cinema was new to London Fashion Week for spring/summer 2012.
Located in the BFC Show Space at Somerset House, it showcased live streams, as well as a dedicated film programme. Films were screened on a loop between live streams. A selection of the films is available to watch now on LFW TV.
Full schedule of films for each day's programme below.


Image: Still from Holly Fulton for Test Mag by Quentin Jones.
The film was screened as part of the NEWGEN Cinema Programme on Monday 19th September.



Friday 16th September, 9.30am - 3pm

BFC/ELLE Talent Launch Pad Programme

Featuring films by (on a loop):

Teatum Jones

'Sometimes it Snows in April'
A film by Nicolai Amter and Jez Lysaght

Creative Directors - Catherine Teatum and Rob Jones
Model – Caroline Debruhl at IMG
Stylist – Kate Rose Morris
Make-up – Ciara O'Shea with Chanteuse and Obsessive Cosmetics
Hair – Michael Jones at Bumble and Bumble
Location – 003 by Teatum + Teatum
Music – Jon Cox at Wildaboutnothin'


Synopsis: Teatum Jones' SS12 film drew inspiration from the female characters in 20th century novels such as Sylvia Plath's The Bell Jar and Richard Yates' Revolutionary Road. The characters of April Wheeler and Esther Greenwood inspired the different facets to the film's female character in reference to their attitude to marriage, creative ambitions and society's expectations of the male and female roles in 1950s American suburbia. What is most intriguing is the struggle between the emotions the female characters actually experience and the emotions they are socially permitted to display. A seemingly habitual symptom created while aspiring to the idea of the perfect suburban life, a lifestyle that was essentially designed to keep reality at bay.


Vassilisa

'VASSILISA Birds Collection'

Director, post production and sound design: Luca de Salvia
Fashion: VASSILISA
Dop: Philip James
Hair & Make up: Brady Lea
Model: Lena Garrett


Synopsis: Mythical birds Prints, wings, feathers and florals are the inspiration behind Vassilisa spring/summer collection for 2012. The colour palette is a surprising mixture of white with porcelain blue, pistachio green and raspberry pinks, preciously adorning light silks and chiffon.
This studio based video, recreates the feeling of wind-swept feathers in the forest. The camera observes the model as she interacts with the wind and the elements in this abstract and choreographed representation of the Russian fairy tale Vassilisa...
The soundtrack is a mash up of sounds of wind, and birds feather mixed with a subtle piano track.


Yunus & Eliza



Saturday 17th September, 9.30am - 6.30pm

Accessories Programme

Featuring films by (on a loop):

Charlotte Olympia

'To Die For'

Director - Jam
Starring - Portia Freeman


Synopsis: For autumn/winter 2011 the Charlotte Olympia collection draws its inspiration from the playful intrigue, vibrant characters and glamorous settings of Agatha Christie's novels.
Skilfully crafting a narrative with this season's designs, the collection is presented in 'To Die For', a short film directed by fashion photographer Jam.
A surreal murder mystery, the film typifies Jam's striking sense of tonality, colour and space, perfectly complementing the Charlotte Olympia signature aesthetic of sensuality and femininity.
British model Portia Freeman stars as the film's heroine, the beautiful Lady Webb, whose lavish world is filled with curious relationships and sinister undertones.
Lady Webb's unique beauty and the film's opulent settings, filmed on location at London's Blake's Hotel, create the perfect medium through which to explore the collection's enigmatic essence and rich use of colours.
'To Die For' is a striking portrait of menacing beauty that exquisitely showcases the Charlotte Olympia autumn/winter 2011 collection.


House of Flora

Synopsis: Tribal chic, religious and cultural undertones in House of Flora's new spring/summer 2012 bring together an accumulation and celebration of summer adorned by sunbeams in the energetic video by Ryan Parry. A playful nod to Grace Jones, Keith Haring pop art and gestures of Josephine Baker create an atmosphere of a summer carnival party, as if even the paintings themselves could come alive to the beat of infectious dance.


Jane Carr


Sarah Angold

Lighting sculptures by Sarah Angold Studio
Videography by George Petrou
Soundscape by Danny J Lewis

Synopsis: In this film, slowly rotating acrylic lighting sculptures are interlocked, overlayed and tessellated to create dramatic and beautiful abstract scapes.



Sweetpea

'Princess and the Pea'

Director - Camilla Robinson
Director of Photography - Rain Li
Creative director - Siobhan O'Neill
Executive producer - Janice Hall
Art director - Stevie Stewart


Synopsis: Sweet Pea have always recognised the fact that we are all Princesses at heart.
"I wanted to make a fairy tale film incorporating the style of Sweet Pea Jewellery, an antique feeling yet a modern take on the traditional story.


Tatty Devine

Produced and directed by Lou Clarke and Jamie Munton
D.O.P - Adam Scarf
Model - Jacqueline Bolton
MUA - Kinga Markovic
Hair - Magda Tucholska
Clothing - Katie Mills
Stylist - Lou Clarke
Stylist assistant - Emily Pritchard
Additional models - Isabel Dellar and Xanthe Harman
Assistant camera - Denisha Anderson
Editing, VFX, Colouring - Jamie Munton

 
Synopsis: As Jacque awakes in the forest she is unsure of where or why she is there. As she follows a trail scattered with hidden pieces of jewellery which acts as clues to her whys and wheres she starts to encounter flash backs from the night before, as they become more frequent they invoke a trance like feeling of the night before. A sense of familiarity and comfort ensues as she catches a glimpse of the final object...

"My inspiration came from child hood fairy tales like forest based Hansel and Gretel teamed with traditional craft ideas, such as patchwork quilts and crochet, to follow along side the origin of the patchwork jewellery range. The script was written around the time of the London riots so the film ends with a subconscious comforting ending after the chaotic flash back scenes."


Sunday 18th September, 9.30am - 6.30pm

Ready-to-wear Programme

Featuring films by (on a loop):

Charlotte Taylor

Director and Producer - Harrimansteel
Photographer – Claire Pepper
Music – Jonathan Buckett
Editor- John Langham
Model – Fifi – Models 1
Hair and Makeup – Camilla Hewitt


Synopsis:
Japanese art and culture, bee-keeping and fishing provide the stimuli for spring/summer 2012 – Charlottes' fourth collection.
For our short film, the geometric and repeat patterns of the season bring thoughts to classic kaleidoscopes – they flip, twist and repeat in a playful and graphic fashion.
A prominent craftsmanship is revealed in the editing of the footage – eliciting mysticism, eclecticism and sophistication. The result is mesmerizing and graphic, underlining the characteristics of the Charlotte Taylor patterns.


Designers Remix

'Designers Remix Signature'

Design - Charlotte Eskildsen, Designers Remix
Photographer - Jens Langkjaer
Hair - Nina Larsen
Make-up - Marie Thomsen, Agentur
Model - Melodie Dagault, Elite Models London
Music - Mike Sheridan

The Film:
Designers Remix Signature is Charlotte Eskildsen's exclusive line, designed with an avant-garde angle on sophistication.
Wings of desire form the foundation for this season's homage to architecture in LA. From post-modern skyscrapers to soft edged geometric structures. The look is ultra streamlined, lean and mean with loads of black and white signalling a new minimalism. Opposites attract with voluminous tops worn with skinny pencil skirts or slim slacks. Lengths are taken to the extreme in either really long or really short styles. Forever items include the über original black and white blouse that comes full circle. The tuxedo re-vamped in white with a glimpse of black behind the white lapel. Brilliant boleros. A white sleeveless crepe de chine cocktail dress with voluptuous folds on one side. Plunging v-lines in the back of a super slender dress. Sultry transparencies. And a gathered bustier dress with an off-kilter zipper.
Charlotte's signature 3D folds appear in ingenious new formations. Watch for layers of feather-like wings and the art of draping echoed in angular fans in the back. Billowy gathered bodices reminiscent of Cristo's architectural antics. And asymmetrical flower petal accents on a bulbous sleeved dress - even more apparent from an aerial view
 
Inspiration: Wings Of Desire (Der Himmel über Berlin, 1987) - an angel tires of overseeing human activity and wishes to become human when he falls in love with a mortal.


Elizabeth Lau


Hermione de Paula

Imagine Fashion presents 'Memoirs of Rose'

Synopsis: A tale of love through the seasons, told through the floral eyes of Rose. A winning fashion film brought to you by Imagine Fashion in collaboration with the London College of Fashion, featuring British Designer Hermione de Paula's autumn/winter 2011 Collection. With special thanks to White Lodge and Liberty of London.

Credits: www.imaginefashion.com


Jaeger London


Markus Lupfer


Peridot


Prose

Synopsis: The spring/summer 2012 film of 'Prose' introduces a collection of outstanding personalities. Each character tells a story and has that 'special something' which adds value to each garment. The collection video gives the opportunity of observing how each piece adopts to its model´s personality. Watch, enjoy and like!

Credits: www.rafaelkroetz.de / www.welcometomarrakech.de / www.prose-studio.com


Susana Bettencourt

'Conductive Wire of life'

Synopsis: What connects us all? How do our journeys cross? What makes our life's wire tangle? What makes you remember?
A shared moment, an experience, an interaction.
Gestures, feelings, sensations, intertwined perceptions, make up the base fabric of life represented through light, colour and shape.
The journey from old to new, the connection from memory to contemporaneity weaves itself in our shared experiences. This collection is about our interaction as human beings, how our journeys cross, how our wires of life entangle. The same moment is experienced in different ways depending on the perspective. The inspiration is the map built in the designer's mind when imagining these journeys, these wires and the cross roads. Nowadays the literary representation of our connections as human beings is the electricity, the wires that connect us all in the world.


Vanessa G

'Spring/summer 2012 Vanessa G film'

Model - Amber Le Bon
Model - Caelyn Gounden
Make Up – Ashley Ward
Hair – Guillaume Vappereau
Photographer – James Meakin
Stylist – Deep Kailey
Videographer - Simonluca Fraioli              
Location – Richmond Park
PR – Goodley PR





Monday 19th September, 10am - 7pm

NEWGEN Programme

Featuring films by (on a loop):

Atalanta Weller & Nicola Roberts

'The Beat of My Dream'
Weller, who is known for her utilitarian urban designs beloved by fashion insiders, worked closely with Nicola to create the Swarovski crystal encrusted chandelier finish on the shoes; a departure from her usual clean aesthetic.


Holly Fulton

Spring/Summer 2011 Film for Test Mag
By Quentin Jones

Fashion Designer - Holly Fulton
Director - Quentin Jones
Animation and Illustration - Quentin Jones
Photography - Niclas Heikkinen
Model - Sofia Fisher @ Models1
Sound Design - Peter Duffy
Editing - Quentin Jones
Props - Kamila Maslowska
Animation and illustration assistant - Kamila Maslowska
Makeup - Miho Hamaya
Hair - Takeshi Katoh
Photographer's Assistant - David Abrahams
Hair stylist's Assistant - Sayaka Ohtani

Thank you to Julien@models1


Maria Francesca Pepe

'Fortuna'

Fashion by: MFP-MariaFrancescaPepe
Design and Concept by: Maria Francesca Pepe
Directed by: Natalie Spitzer and Warren Chapman
Editor: Warren Chapman
Lighting: Alex Michaelis
Styled by Pandora Lennard
Casting by Georgie MacIntyre
Model: Alyona at M+P Models
MFP Studio Assistants: Renee Callebaut, Keira Stewart, Greta Rento
Makeup by Kate Lindsey
Makeup provided by
Hair by Joanne Brown at TONI&GUY
using Lable.m professional hair care
Nails by Jamie Nunn using O•P•I
Undergarments by WOLFORD
Customised shoes by ALDO
Music by: Maria Francesca Pepe mixing Fever Ray
Thanks to VAUXHALL FASHION SCOUT and Trace Publicity
Location: Freemasons Hall. London


Synopsis:
"The eyes watch from above, through the gates of mystery. Bells ring from the distance. The dream is suspended. Symbols of ancient magic rituals and objects of desire. There's a masked woman with crystal eyes and gold spiked snakes around her neck. Stars. Idols.Chains. Long shear drapes unveil the nudity. The innocence is lost.
Eyes. Horns. The girl is surrounded by the ghost of forgotten beauty. Pearls. They touch. They follow. It's darkness against the light. They are together. They need each other. They shared the same destiny. FORTUNA."

Inspirations:
MFP - Maria Francesca Pepe ‘s FW 11-12  'FORUNA' accessories are amulets.
Objects of magical meaning and of inner strength. A mask hides and reveals at the same time. Eyes are a mirror for the soul.
Elements of tribal cultures and remote ceremonials become avant-garde. Horns of ancient idols become alien cyber-punk presence.
There is a subtle Japanese Manga reference in the way these ornaments are conceived almost as toys,
their shape tough and ergonomic at the same time.
See through organza bondage masks are hand embroidered with steel, crystals and pearls to create juxtaposed face ornaments.
It’s MFP jewellery make-up.
A tiara forged in the shape of eyes is reminiscent of the Egyptian cult of RA as well as of the paleo-Christian symbol of God.
A multitude of eyes become earrings, rings, and chains for an updated romantic version of MFP’s signature Jewellery-Wear.
MFP iconic Tubulars get studded with brass, pearls and crystals, for an upgraded version of the renaissance ruff.
The same mix of tough, pure and glamour is designed for rings and cuffs and for the ironic prints of the jersey range
which are printed with pierced and jewellery embellished faces of pop glamour icons.
 

Palmer//Harding

Director: Malcolm Pate
Featuring: Matt Bell & Egle Jezepcikaite at Elite
Stylist: Anders Sølvsten Thomsen
Cinematographer: Thomas English
Set Designer: Penny Mills
Hair Stylist: Soichi Inagaki
Makeup Artist: Thomas De Kluyver
Director Assistant: Jenna Cherie
Stylist Assistant: Helen Rendell
Makeup Artist Assistant: Helena Kastensson
Camera Assistant: Celia Claire Moodie
Gaffer: Kate Molins

This season palmer//harding has worked with director Malcolm Pate and LOVE magazine men's fashion director Anders Sølvsten Thomsen to create a short film which debuts at the British Fashion Council Cinema during London Fashion Week. The film stars Vogue cover model Egle Jezepcikaite and Matt Bell, and is described by the director as:

"Employing the Victorian 'Pepper's Ghost' effect to create ephemeral projections in-camera without the use of any digital special effects. palmer//harding's video explores the reflection of a young couple lost in the ebb and flow of the layers and memories of one another."


Peter Pilotto

Synopsis: Abstract florals, leaves, and imagery drawn from microscopic views of fabric, metallic thread, and mercury are the key graphic motifs in the collection. California beach culture, evident in the clover prints and sunny colours evoke the joyous spirit of the season. As always, Pilotto and De Vos engineer the design and placement of all prints for each individual garment; a technological design feat that has become a calling card of the brand.
The kinetic, optical artworks of Walter Leblanc were the source of the designers' colour inspiration. With the clashing primary colours, the collection alludes to the Belgian artist's series of brightly painted and torqued plastic from the 1960's. Other riotous combinations of intense, pure colors drawn from nature are also found throughout the collection: sulfur yellow, mercury blue, and shades of red take centre stage.


Sibling

'C6 : Darn The Boozer'
A short film by Willem Jaspert & Stephen Langmanis


Stylist – Matthew Josephs
Assistant – Gary Armstrong
Runner - Sam Bayliss-Ibram
2nd Camera - Stefan Krt
Sound - Neil McNit
Models - Moses Manley & Jack Manhood at FM Elliot at M&P
Jake Hold at Elite
Edit - Willem Jaspert & Stephen Langmanis
Grading - www.digitalpro.co.uk
Music - Jerry Bouthier
Location - The George & Dragon, Hackney Road


Swarovski

'The Swarovski Collective: A Look Back'
Credit: Swarovski
 
Synopsis:
Swarovski is pleased to announce the designers who will form The Swarovski Collective Spring/Summer 2012. They include some of fashion’s hottest emerging and established names, including Erdem, Marios Schwab, Mary Katrantzou, J.W.Anderson, GILES and Craig Lawrence. To celebrate London Fashion Week, Swarovski presents a teaser film, The Swarovski Collective: A Look Back. The film features key designers supported by Swarovski over the past ten years and previews the stars of spring/summer 2012.





Tuesday 20th September
9.30am - 2pm: Estethica Programme

Featuring films by (on a loop):

EJF


Junky Styling

'Junky AIR Show'
March 29th 2011


Shot, Cut, and edit by - Nick Sze
Stills - Ben James
Styled - David Holah
Make Up - Jody Williams
Hair - Declan Sheils
Music - Crazy P
Models - FM Agency
Shoes - Nina Dolceti, Beyond Skin, United Nude
Jewellery - KRT Jewels

The inspiration is a continual from the beginning of the year, which came off of our "Ladder " installation from Men's Day at London Fashion Week last February 2011.
We explored the idea of assent-ion and continued into AIR.
Flight Suits and Fly Dresses were the topic of catwalk conversation and all went into showing a collection of great heights. From this came our installation for Estethica 5th Birthday celebration where we presented Winging It. Clothing that actually could fly.


Michelle Lowe Holder

'Smashing Future Fashion'
The Believers / La Fortuna Studio

Synopsis: THE BELIEVERS Smashing Future Fashion is a project founded by Javier Barcala at his Belgium-based creative platform La Fortuna Studio in collaboration with emerging designers and other industry players who are defining the sustainable future of avant-garde fashion, luxury and craftsmanship.

THE BELIEVERS mission is to spot and let permeate through new visual imagery the work of emerging designers who are applying the traditions of craftsmanship within couture into contemporary materials to create strong, cohesive collections of menswear, womenswear, jewellery, shoes and accessories.

The video represents a year of exciting collaborations with cutting-edge emerging designers from all across the globe, a modern exploration into sculptural fashion fantasies and upcycled couture pieces drawing on the inextricable link between sustainable fashion and the future. Many of the designers are based in London or have graduated from London schools.

Featuring fashion by: Michelle-Lowe Holder, Emma Lundgren, Martina Spetlova, Karishma Shahani, Studio Swine, Hetty Rose, Keko Hainswheeler, Michela Carraro, Andreia Chaves, Natalie Rae Richardson, Thorbjorn Uldam, Katrien van Hecke, Christophe Coppens, Osborn Design the London-based artist Insa and a selection of students from our exclusive collaboration with Central Saint-Martins.


Partimi

14.30 - 16.00: Test Presents...

Test have selected three of their favourite creatives to participate in a short film screening and discussion about the increasingly blurred lines between film, moving art and fashion. The program consists of a preview of 'Mathair', the personal project of filmmaker Kathryn Ferguson, 'Lavender' the first film from photographer Tom Giddings and a brand new film from kaleidoscopically colourful designer and artist Fred Butler.
The event will take place from 2.30pm to 4pm on Tuesday 20th September at the BFC cinema and the films will continue showing at regular intervals for the remainder of the day.

Queries should be directed to testpresents@testmag.co.uk



Wednesday 21st September, 11am - 6pm

Menswear Programme

Featuring films by (on a loop):


Alex Mattsson


Baartmans & Siegel

BAARTMANS AND SIEGEL MRTW SPRING/SUMMER 2012
'Dust Drifters'

Collection: Baartmans and Siegel
Shoes: Grenson
Director/Photographer: Anna Victoria Harvey
Model: Deano- D1Models


This season looks at the creation of a character derived from an arid landscape, one that has risen and been re-absorbed by a transitory atmosphere.
Baartmans and Siegel continue to look at a classic, internally generated masculinity, which travels to an outward, defined aesthetic of individual aspects, particles, fibres, grouping together to form a unity.
'Dust Drifters' concentrates on the unity of physical representation of man and the unseen, silent insertion into an isolated natural landscape. Invested strength inhaled, and digested particles of the earth, propel a lost soul to modern incarnation.


Fantastic Man Debuts:
Lernert & Sander's Revolutionary Fashion Film