Issa London
Designer name: Daniella Issa Helayel
Origin: Brazil
Career highlights: “Dressing Madonna and Scarlett Johansson. And I’m looking forward to anything that comes up in the future.”
Who is your ideal customer? “The Queen of England. She is not just a style icon, but an icon in every sense of the word.”
Trademark piece: “Issa is all about effortless glamour and our signature belted jersey dresses take you from work to cocktails whilst making women feel confident, comfortable and sexy."
Spring/summer 2012 inspirations: “Rio! And everything that goes with it - carnival, sunshine, colour and nature.”
What’s next for your brand? “Our online shop and the first stand-alone Issa store!”
Who are your design heroes? “Karl Lagerfeld, Miuccia Prada and Coco Chanel.”
What’s your favourite cultural hotspot in the capital? “Either the Natural History Museum or the V&A.”
In five years’ time I will be… “On top of the world and hopefully with lots of Issa shops around the world.”