William Richard Green

Designer name: William Richard Green

Origin: Born in the countryside near Birmingham, Green moved to London for university.

Design background: Green trained on Savile Row and at David David; this juxtaposition of experience gave him an insight into craftsmanship and cut mixed with the light, playful nature of a graphics-based street wear label. In 2009, he earned a degree from Central Saint Martins.

Design signatures: “Playful, utilitarian, masculine and polka dots.”

Career highlight: “It seems early days to have a career highlight, but it’s great when I see my clothes in the magazines that I used to read religiously as a student.”  

How would you describe your ideal customer? “A really rich chav who likes to dress like a clown.”

Trademark piece: “A variation on a boiler suit I guess.”

Three spring/summer 2012 inspirations: “Relationship problems, suicide and Pier Paolo Pasolini's film Salò (summery I know!)”
 
What’s next for your brand? “My first showroom in Paris - so excited.”

Who are your design heroes? “The painter Phyllis Pearsall, the architect Giles Gilbert Scott, the Belgian designer Walter Van Beirendonck and Sir Paul Smith, all for very different reasons.”

What’s your favourite cultural hotspot in the capital? “I really like the nightlife in London; I find the characters that lurk in dark corners of this city’s clubs much more inspiring than any gallery or exhibition.”  

In five years time I will be… “5 years older.”