Shaun Samson

Designer name: Shaun Samson

Origin: Southern California

Design background: Shaun is an MA graduate from Central Saint Martins. He maintained an industry presence and managed to work on four collections for Jeremy Scott throughout his degree.

Design signatures: “Men's modern streetwear.”

Career highlight: “My MA Press Show.”

How would you describe your ideal customer? “Some guy loitering on the street looking cool.”

Trademark piece: “For now, I think people would say an oversized T-shirt.”

Three spring/summer 2012 inspirations: “Mexico, Keanu Reeves in the nineties and grunge music.”

What’s next for your brand? “I plan to launch accessories next spring.”

Who are your design heroes? “M/M Paris.”

What’s your favourite cultural hotspot in the capital? “The Barbican.”

In five years time I will be… “Reminiscing about this time in my life right now.”